Market Research. Who needs it?

Well, simply put. You do.

Events represent an investment in time and revenue and effective market research can determine the need for your event, the likelihood of sales achievement, your ability to target-market demographics and reduce the chance that your strategy will fail.

To help you meet your target market's needs, we've put together a suite of research tools which enable you to make informed, disciplined analysis and decisions.

Whether you are a first time strategic planner or you are a veteran of many cycles of the process, you realise as a project manager, marketing professional or senior management,  that you need good information if you are going to make good decisions.

But then there is the biggest challenge: How do we perform the market and competitive studies that are necessary to equip the team with the information it needs to make good decisions?

Few of those in management have ever had the task of a market research specialist. In spite of the ever-increasing access we have to information today, it is still a daunting challenge for the uninitiated to find the sources and quickly distill the information required for good planning.

Research Matters provides one of the easiest and most direct ways to get your research off the ground.

Imagine that you find yourself in any of the following situations:

• You are currently working for someone else, and you have an idea for a new event

• You own a small event and you have been successful with your first show. Now you have to justify that event in a market. 

• You work for a large corporation, and the event that you manage has started to lose sales even though the market appears to be growing.

Situation 1, The question you are asking yourself is, "Should I quit my job and start a new business to sell this event?" The sub-question is "Will this idea work?" If the idea is going to work, and you can make a significant profit by starting the event and selling the product,.

Situation 2. The scenario is similar. Your event is up and running and making a profit. Should you risk that profit on a new event? Is it worth it to invest the profit in this new event, or should you put the profit in the bank and wait for a better idea?

Situation 3. You have a mystery. An event that has been working is now losing sales for some reason. Your job is to find out why so that you can correct the problem.

Somehow you need to reach out to potential customers and/or current customers and find out what they are thinking. You need to ask questions and get some concrete answers. Do people need the    event you are offering? If so, how many people need it? Which features are important to these people and which are not? What price would customers be willing to pay, and why?

The process that you use to get answers to questions like these is called market research and Research Matters provide a dedicated research tool for you to get the answers you're looking for.

We deliver: